Historically CAD was all about the documentation of design, while the latest generation of tools are for amplifying creativity, virtually prototyping, testing and improving in addition to generating documentation. Applications like Revit, Fusion, Inventor and InfraWorks get most of the limelight, as design transitions to adopt an intelligent 3D paradigm.
While AutoCAD is forever popular with customers, it has long since diminished from being a central plank for the company’s future vision. The company is moving away from its annual release cycle to providing ongoing updates throughout the subscription period. In the past, customers could decide when it was right for them to upgrade and budget accordingly but the new subscription-only model means Autodesk has to work to ensure its customers see the value in its ongoing enhancements and services. All this while maintaining its extensive dealer network, support distribution and growing direct sales force. On the downside there is the never-ending twilight, the constant jingling of slot machines, the regular electric shocks from static discharge, lack of sleep and accidental and repetitive collateral liver damage.Īutodesk is in the midst of company-wide change, moving from boxed product to Suites, upgrade revenue to subscription-only and desktop applications to cloud and mobile.
On the good side, there are always great speakers, technology developments galore, gossip, new contacts and old friends to see. The annual pilgrimage to Las Vegas for Autodesk University is something I both look forward to and dread. Autodesk CTO Jeff Kowalski gave a rousing speech on how iterative evolution found in nature is the future of design for Autodesk
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